We built this to bring accredited investors to Wilkinson who would never find you on their own

A landing page, 4 image ads, 4 ad scripts, and a video script. We run paid ads on Facebook and Instagram, send accredited investors to the landing page, and they book a call with your investor relations team.

Schedule A Call
Performance
24.98%IRR
Average annual IRR realized on all full-cycle multifamily funds since 1991
Expertise
$3.4B
Real estate transactions completed since 1991, with over $2.3B in multifamily
Proof
2.3xEM
Average investor equity multiple on all full-cycle multifamily funds
Experience
34+YRS
Years thriving in business with employees averaging 14 years of tenure

Your Fund 17 landing page

Open Full Page →
Click to preview

4 ads for Facebook and Instagram targeting accredited investors

Wilkinson Fund 17 ad 1 — Capital Returned
Ad 01Capital Returned
Wilkinson Fund 17 ad 2 — IRR · 16 Funds
Ad 02IRR · 16 Funds
Wilkinson Fund 17 ad 3 — Made Whole
Ad 03Made Whole
Wilkinson Fund 17 ad 4 — Equity Multiple
Ad 04Equity Multiple

The copy that gets investors to click

Script 01
Capital Returned
Accredited Investors: Across 16 full-cycle Wilkinson funds closed since 1991, every single investor has received their capital back along with profits, with 0 capital calls and 0 loss years on the books across that entire stretch. That outcome runs through the 2001 tech crash, the 2008 housing collapse, and the 2020 COVID dislocation, all with essentially the same Wilkinson team in place underwriting and operating the portfolio. Fund 17 is now open to accredited investors at a $50,000 minimum, and you can review the full offering at the link. Accredited Investors Only. Reg D 506(c). Past performance is not indicative of future results.
Capital Returned. Every Fund.
Script 02
24.98% IRR
Accredited Investors: 24.98% average annual IRR across every full-cycle Wilkinson multifamily fund closed since 1991, and that figure is the average across all 16 funds rather than the result of any single standout deal. The same track record includes $3.4 billion transacted, 14,648 multifamily units operated, and a 2.3x average equity multiple delivered to investors over a 34-year window. Fund 17 Class C is now open and targets a 13.5% to 16.5% IRR over a 6 to 8 year hold, with a $50,000 minimum, and you can review the full Fund 17 terms at the link. Accredited Investors Only. Past performance is not indicative of future results.
24.98% IRR. 17 Funds.
Script 03
Equity Multiple
Accredited Investors: $1 invested in a full-cycle Wilkinson multifamily fund has returned $2.30 on average, which works out to a 2.3x equity multiple delivered consistently across 34 years and 16 closed funds spanning every market cycle since 1991. Fund 17 Class C is the next allocation in that record, and it targets a 1.7x to 1.9x equity multiple over a 6 to 8 year hold at a $50,000 minimum. You can review the Fund 17 PPM at the link. Accredited Investors Only. Reg D 506(c). Past performance is not indicative of future results.
$1 Returned As $2.30.
Script 04
Fund 17 Class C
Accredited Investors: Fund 17 Class C is the growth share for accredited investors who are reinvesting profits back into the fund, and the targeted economics are as follows: → 8% preferred return → 13.5% to 16.5% target IRR → 1.7x to 1.9x target equity multiple → 6 to 8 year hold → $50,000 minimum The Class C target sits inside a longer-running track record that includes a 24.98% average historical IRR and a 2.3x average equity multiple across 16 full-cycle Wilkinson multifamily funds closed since 1991. The capital will be deployed across 4 to 7 communities in Atlanta, Dallas-Fort Worth, and Indianapolis, and you can review the Class C terms in full at the link. Accredited Investors Only. Securities not available to non-accredited investors.
Class C · 13.5 to 16.5% IRR

A short video Lonnie records once, and every visitor watches

5–6 minutes on camera. The 34-year track record, Fund 17 terms, the 3 target markets, and why an accredited investor should get on a call.

Book A Call
24.98%
Avg Annual IRR
$3.4B
Transactions
14,648
Units
2.3x
Avg Multiple
0:00 · Hook
My name is Lonnie Gienger, and I am the CEO of Wilkinson, a family-run multifamily firm that has spent the last 34 years quietly returning capital to every investor in every full-cycle fund we have ever closed, while transacting $3.4 billion across 14,648 units along the way. What I want to walk you through in the next few minutes is exactly how Fund 17 fits into that 34-year track record, and what your next step looks like if you decide it is a fit.
0:20 · The firm
Wilkinson was founded in 1991 by Russell Wilkinson, who is still our chairman today, and these days his son Riley runs business development while I sit in the CEO seat day to day. We have always operated as a family-run multifamily shop, and that shows up in how we underwrite deals, how we hold property over the long term, and how we treat the capital our investors entrust to us. Since 1991, we have transacted $2.3 billion in multifamily alone, managed 14,648 units across our portfolio, and produced an average annual IRR of 24.98% across all of our full-cycle funds, with an average equity multiple of 2.3x.
1:20 · Fund 17
Fund 17 is a $50 million multifamily fund, and we are using the proceeds to acquire between 4 and 7 communities, blending garden-style and mid-rise properties across both value-add and core-plus profiles. The fund is anchored in 3 primary markets that we have been operating in for more than a decade, namely Atlanta, Dallas-Fort Worth, and Indianapolis. We have owned, operated, and exited multifamily in all 3 of those markets, which means our underwriting on Fund 17 is built on actual operating data from inside our own portfolio rather than on broker pitches or third-party comps.
2:40 · Share classes
Fund 17 has 2 share classes that you can pick between based on what fits your portfolio best. Class A is the income share for investors who want current cash flow, and it carries a 10% preferred return, an 8% target annualized cash distribution, and a 10% target IRR over the hold period. Class C is the growth share for investors who are reinvesting profits back into the fund, and it carries an 8% preferred return, a target IRR between 13.5% and 16.5%, and an equity multiple of 1.7x to 1.9x over a 6 to 8 year hold. The minimum investment in either class is $50,000, the offering is structured as Reg D 506(c), and it is open to accredited investors only.
3:50 · Why now
The multifamily debt market cracked open in 2023 and 2024, and a lot of operators who bought at the 2021 peak have moved into positions where they are now forced sellers, which is the kind of pricing dislocation we have spent 34 years positioning ourselves to take advantage of. Wilkinson has weathered the 2001 dot-com unwind, the 2008 financial crisis, and the 2020 COVID dislocation with essentially the same team in place across all 3 of those cycles. The average employee tenure at the firm is 14 years, which means the person who would underwrite the deal you invest into has been at Wilkinson longer than most syndicates have even existed.
4:40 · CTA
The process to come into Fund 17 is straightforward, and it comes down to 3 steps. The first step is to book a 15-minute call with our investor relations team using the link below this video, and from there we send over the full Private Placement Memorandum, the underwriting models, and the property-level pipeline so you can review everything on your own timeline. If Fund 17 ends up being a fit you wire your subscription and you are in, and if it is not a fit you simply stay on our list for Fund 18 with no friction either way. So 34 years of building this firm, $3.4 billion in transactions, and every full-cycle investor receiving their principal back along with profits is the track record we have put together, and Fund 17 is the next chapter of it.

3 steps to start booking investor calls

01

Record the video. Lonnie films the 5–6 minute script above on camera, and we put it at the top of the landing page so every visitor watches it before they do anything else.

02

Launch the ads. We put the 4 ads on Facebook and Instagram, targeting accredited investors interested in multifamily, passive income, and real estate funds across the Sunbelt and Midwest.

03

Book calls. Investors click the ad, land on the page, watch the video, and book a call directly with your investor relations team.

See how this system brings accredited investors to Wilkinson

No commitment, no contracts. A 30-minute walkthrough of everything you see on this page and how we get it live.
Schedule A Call